Yes, you read that right - there are wedding gowns for sale at Target. The line was announced in February and launched in May 2007. The gowns are designed by Isaac Mizrahi and range in price from $9.99 - $159.99. That’s right - the most expensive dress in the collection is $159.99.

Mizrahi drew inspiration for the collection from his first foray into the fashion world, which centered on creating a gown for a high-profile wedding. The dresses are primarily “reinventions of the classics” and there are eight wedding gowns in the collection, some of which are more positively reviewed than others. (The ones that are getting props are displayed below.) There are also bridesmaids dresses - which are receiving rave reviews in the user ratings on the Target.com site. I’ll post more about those tomorrow. Until then, here are the gowns…

This bell dress is $159.99 and its color is opal cream. There is some detail on the bottom hem that you can’t see here that’s very nice.

This silk cowl dress is champagne colored and retails for $129.99.

This wedding dress costs $89.99. And it has a gorgous pink bow in the back.

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